We are glad to announce a five year landmark agreement between Ninjas in Pyjamas Group and the Abu Dhabi Investment Office (ADIO) as we become a partner supporting the growth of gaming, media, and entertainment in Abu Dhabi.

Our expansion in the region will be supported through financial and non-financial growth opportunities valued at up to $40 million USD over four years, with a portion of this allocated to the establishment of NIP Group’s global headquarters in Abu Dhabi.

This new headquarters will create a significant number of new jobs across esports and gaming in Abu Dhabi, allowing us to continue to grow our key business verticals including esports operations, creative studios and game publishing, alongside events and talent management.

As part of this partnership we will work with ADIO to advise them on their gaming and esports strategy, supporting the growth of a thriving gaming ecosystem - whether that is at the grassroots or the highest professional opportunities - in the UAE.

Hicham Chahine, Co-CEO of NIP Group, expressed his excitement, stating, “We’re delighted to partner with ADIO as we bring together our Eastern and Western businesses, establishing a truly global headquarters that represents not only our growth as a company but the growth of gaming and entertainment in the Middle East. Our selection as a key partner is the ultimate testament to NIP Group’s industry legacy and leadership.”

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