Digital entertainment company, NIP Group Inc. have entered a strategic partnership with Homeinns Hotels Group (“Homeinns”, affliated with the BTG Homeinns Hotels Group), a leading hospitality company in China. This collaboration will establish a joint venture focused on the development and operation of esports-themed hotels, with NIP Group taking the controlling stake to oversee investment, operations, and management.

This partnership is a significant step for both companies as they aim to capitalize on the thriving and youth-driven gaming ecosystem economy. The joint venture will leverage NIP Group's deep insights and design philosophy in esports, combined with Homeinns' property resources and operational expertise, to bring esports hotel experiences to the Chinese market. 

The first esports hotel under this joint venture is expected to open in one of China's top-tier cities within the coming months, marking the beginning of a new era in the hospitality industry tailored for esports enthusiasts.

The partnership is set to span a period of seven years, from 2024 to 2031, providing a solid foundation for long-term growth and development. The collaboration is exclusive, signifying a strong commitment from both parties to this venture.

Mario Ho, Chairman and Co-CEO of NIP Group, expressed his excitement: “This strategic alliance holds immense value for both NIP Group and Homeinns. For NIP Group, it represents an opportunity to extend its brand into the physical realm of hospitality, offering a unique and immersive experience for esports fans. The partnership will allow NIP Group to reach a broader audience and solidify its position as a leader in the esports industry.”

David Jian Sun, Chairman and CEO of Homeinns commented: “For Homeinns, the collaboration is a chance to diversify its portfolio and tap into the rapidly growing esports market. By integrating NIP Group's expertise, Homeinns can offer innovative hotel experiences that cater to the specific needs and preferences of the esports community.”

Together, the joint venture is poised to set new standards in the esports hotel sector, offering a unique blend of technology, comfort, and community that resonates with the esports culture. This partnership is expected to drive innovation, enhance customer experiences, and create new benchmarks in the hospitality industry.